Reduce: reliance and variety of food and drink concessions By using the blue ocean strategy it has become the largest theatrical producer in the world with over $1 Billion in revenue annually as of 2011.Įliminate: removed animals and star performers, In 1984 they changed their performance to one without animals and one that focused on character driven theatrical approach. During those years they experience financial hardship and needed government funding to stay afloat which they received in 1983. Initially in 1980 the group toured performing as "The Wanders" before they incorporated. The company was founded in 1984 by Guy Lailberte. all four examples displayed show a very positive ROIĬlick here to get training on how to create a blue ocean sales & marketing strategy.Įxamples Of Blue Ocean Strategy 1. in all four examples there was features customers desperately wanted that was added and other features that were standard in the industry but not important to a large population that were removed four great examples that have used the blue ocean strategy are Cirque du Soleil, Apple, Nintendo and Netflix If you have not read the first article in this series click here to go to the first article titled " Blue Ocean Strategy Summary" Click the link above or the picture below to read more. This blog article takes a look at what kind of ROI some companies have achieved by implementing a blue ocean strategy by W. Blue Ocean Strategy Examples & Return On Investment
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